Privacy policy
1. Introduction
Gravitas Software House LLC (“Gravitas,” “we,” “us,” or “our”) is a company registered in Dubai, United Arab Emirates. We are committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, and safeguard information when you visit our website. By accessing or using our website, you agree to the terms of this Privacy Policy. If you do not agree with the practices described herein, please do not use our website.
2. Information We Collect
We do not collect personal information such as your name, email address, phone number, or mailing address through our website unless you voluntarily provide it to us (for example, by contacting us directly).
The only data we collect automatically when you visit our website is through cookies and Google Analytics, as described below.
3. Cookies
Cookies are small text files that are placed on your device when you visit a website. We use cookies to improve your browsing experience and to help us understand how our website is used.
3.1 Types of Cookies We Use
Essential Cookies: These cookies are necessary for the website to function properly. They enable basic features such as page navigation and access to secure areas of the website.
Analytics Cookies: We use Google Analytics cookies to collect information about how visitors use our website. This includes data such as the number of visitors, the pages they visit, and the time spent on each page. This information is aggregated and anonymised, meaning it cannot be used to identify you personally.
3.2 Managing Cookies
You can control and manage cookies through your browser settings. Most browsers allow you to refuse or accept cookies, delete existing cookies, and set preferences for certain websites. Please note that disabling cookies may affect the functionality of our website.
4. Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC (“Google”). Google Analytics uses cookies to help us analyse how users interact with our website.
The information generated by cookies about your use of the website (including your IP address) is transmitted to and stored by Google on servers that may be located outside the UAE. Google may use this information to evaluate your use of the website, compile reports on website activity, and provide other services relating to website activity and internet usage.
Google Analytics collects information such as:
- How often users visit the website
- Which pages they visit and in what order
- The geographic location of users (at a city level)
- The browser and device used to access the website
- The referring website or search engine
- Time spent on each page
You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-On, available at https://tools.google.com/dlpage/gaoptout.
5. How We Use the Information
The data collected through cookies and Google Analytics is used solely for the following purposes:
- To analyse website traffic and usage patterns
- To improve the content, design, and functionality of our website
- To understand the effectiveness of our marketing efforts
- To ensure the website operates correctly and efficiently
We do not sell, trade, or otherwise transfer any collected data to third parties, except as required to operate Google Analytics as described above.
6. Data Retention
Data collected through Google Analytics is retained in accordance with Google’s data retention policies. By default, user-level and event-level data associated with cookies is retained for 14 months and then automatically deleted. You may learn more about Google’s data retention practices at https://support.google.com/analytics/answer/7667196.
7. Data Sharing and Third Parties
We do not share your information with any third parties other than Google, as described in this Privacy Policy in relation to Google Analytics. We do not engage in the sale or rental of any data collected through our website.
8. Data Security
We take reasonable technical and organisational measures to protect the data collected through our website. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
9. Your Rights
Under applicable data protection laws in the UAE, you may have the following rights:
- The right to access information we hold about you
- The right to request correction of inaccurate data
- The right to request deletion of your data
- The right to object to the processing of your data
- The right to withdraw consent at any time
To exercise any of these rights, please contact us using the details provided below.
10. Children’s Privacy
Our website is not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected data from a child, we will take steps to delete such information promptly.
11. Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with an updated effective date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
12. Governing Law
This Privacy Policy is governed by and construed in accordance with the laws of the United Arab Emirates, as applicable in the Emirate of Dubai. Any disputes arising under or in connection with this Privacy Policy shall be subject to the exclusive jurisdiction of the courts of Dubai, UAE.
13. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us.